Email Marketing

Discover the Mailchimp alternative with added benefits.

Looking for a Mailchimp alternative? Try UK email marketing tool, Smart Messenger, for powerful features, a dedicated Account Manager and unlimited customer support, all at a competitive price.

Simple Steps for a Great Start to 2025

Set yourself up for a strong start in 2025 with these simple steps for December. Reflect on 2024, consider your goals and plan for some quick wins in the new year.

Black Friday Email Marketing Campaigns

It’s not too late to plan your Black Friday email campaign. We can help you create an engaging email that gets your special offers in front of customers.

Tips For Seasonal Email Campaigns

Stand out from the crowd with our straightforward suggestions for effective festive email campaigns, covering everything from Black Friday to New Year promotions.

Email Marketing Planning Tips For The Coming Year

Our helpful guide takes you through the key planning steps towards campaign success in the coming year.

Free Email Marketing Review

Book your free consultation for expert insights, advice and practical steps to help you unlock your email marketing potential and get ahead for the coming year.

Five Top Things to Remember in e-newsletters

E-newsletters are a powerful way to engage your audience and boost website traffic. Discover our top five tips for success and five pitfalls to avoid.

5 Tips for Successful Email Subject Lines

Your subject line is the single most important element of your marketing emails, so it's well worth taking the time to craft an effective one for every campaign.

New Template Revision Feature

Smart Messenger's handy new template revision feature makes it easy to revert to earlier versions of your email template, even after you've saved changes.

CambsB2B North Exhibition

Join us at CambsB2B North and discover Smart Messenger Email Marketing, the UK Mailchimp alternative with free training and unlimited phone support.

Essex Care Association Conference June 2024

The Smart Messenger team returns to Colchester on 13 June for the next Essex Care Association Conference. Chat to our team for advice on all your email marketing needs.

AB Testing

Looking for new ways to achieve even better email marketing results? Discover how to use A/B testing to refine your approach and improve campaign performance.

Free Email Marketing Guide

Ready to take your email marketing to the next level? Our comprehensive guide is your key to success.

Essex Care Association Conference

Come and meet ECA's commercial partner for digital marketing services and discover a series of special offers for members.

Seeking Moosend Alternatives With Superior Support?

If you're looking for Moosend alternatives that deliver superior support and exceptional value, try Smart Messenger!

Anglia Business Exhibition 2024

Come and meet the team at ABE in Ipswich for advice on how to get the most from your email marketing activities.

Email Marketing Business Starter Package

Prepare for campaign success with our Business Starter Package—an affordable email marketing solution specially tailored for small businesses.

New Email Authentication Requirements From Google And Yahoo

From February 2024, Google and Yahoo will require stricter email authentication measures to improve email security and reduce phishing and spam.

Why Christmas Emails Are The Smart, Sustainable Choice

Cost-effective, time-saving and eco-friendly, Christmas emails deliver an engaging alternative to traditional cards. Choose from our free festive templates!

Unwrap Christmas Email Marketing Success

Unwrap the secrets of effective Christmas email marketing including design, timing, content and why it matters in boosting sales and connections.

Make Customers Smile With Email Marketing

Email marketing can be a fantastic tool to make customers smile. Check out our campaign ideas for spreading happiness and positivity all year round!

What makes a good call to action in an email campaign?

Discover how to drive email engagement and conversions with effective CTAs. Learn what is a call to action and how to use them effectively for great results.

Exclusive Food Innovation Cluster Email Marketing Discounts

Two exclusive discounts for Food Innovation Cluster members to help you supercharge your email marketing efforts and drive more business

Email Marketing for Charities

Discover how Smart Messenger empowers charities and non-profits to deliver effective email marketing campaigns with our easy-to-use platform and personalised support.

Email Marketing Checklist For Success

Use this handy checklist before sending your campaigns to help optimise your emails and avoid common mistakes.

Boost Your Email Marketing With Emojis

Discover the power of emojis in email marketing. They can help you increase open rates, engagement, and add personality to your campaigns.

Why Text Versions and Multipart HTML Emails Matter

Discover the power of multipart HTML email campaigns and the importance of including a text-only version of your email to improve deliverability, accessibility and engagement.

Exceptional Customer Support: Going the Extra Mile

Exceptional UK-based customer support and personalised service set Smart Messenger apart in the world of email marketing. From tailored advice to training, we're committed to helping our clients succeed.

Smart Messenger, an excellent alternative to Constant Contact

Stop looking for Constant Contact alternatives and discover Smart Messenger - a powerful UK email marketing platform! It's an excellent alternative to Constant Contact, fully supported by a dedicated account manager and at an attractive price tag.

Why UK Companies Need Smart Messenger

If you're a UK business looking to improve your email marketing, using Smart Messenger could be a smart move.

Use Social Sharing To Amplify Your Email Marketing

Discover how to use social sharing buttons in your email campaigns to expand your brand's reach and attract new customers.

Free Email Marketing Consultancy Offer

Need help with email marketing? Get a free 20-minute consultation from Smart Messenger. No obligation, just expert advice.

Email Preheader Best Practice Tips

Find out how the effective use of your Email Preheader can help you improve your email campaign open rates, get closer to customers and drive business.

Email Marketing Agency Celebrates 20 Years of Smart Messenger

As we celebrate Smart Messenger’s 20th anniversary, Holly Stibbon discusses what it was like to launch one of the first ever email marketing agency platforms back in 2003 and reflects on the brand’s achievements and growth in the following two decades.

Smart Messenger Pro Anniversary Offer

To celebrate 20 years of Smart Messenger we're offering a special discount on Smart Messenger Pro, our gold-standard email marketing plan. Don't miss out - this offer expires on 28 Feb '23!

Special Offer For Charities

Charities that sign up for Smart Messenger this December will receive an automatic upgrade to our Pro Account at no extra cost, saving £439 across the year.

Email Marketing for Solicitors

Is email marketing effective for solicitors? We certainly think it is, and here are our tips on how to help your firm benefit from a well-managed email campaign.

8 Simple Ways To Make Your Email Marketing More Mobile Friendly

Get the upper hand on email marketing with these eight simple tips to help make your campaigns more accessible on mobile devices and ensure your mobile contacts are not being left out.

Twelve Ways to Increase your email click-through rates

What is an email click through rate and how can you increase it? Read on, and this blog will give you the answers you need to help you maximise the effectiveness of your email campaigns for marketing success!

Email Marketing Made Simple

Improve engagement and get better results from your email marketing by following our simple top tips for well-constructed, more effective email campaigns.

Email Marketing Workshop

Discover how to engage your recipients, ways to boost your ‘open’ rate, and how to get potential customers to take action with this email marketing workshop.

Why are my emails going into spam?

A common issue facing email marketers is campaigns ending up in recipients’ spam folders, which results in a significantly smaller audience.

Let Us Help You Level-up Your Digital Marketing

Smart Messenger has been around since 2003 so we know a thing or two about creating digital marketing that works. Operating throughout East Anglia and across the UK, we help businesses of all sizes reach their customers with news, events, and important business updates.

Great Feedback From Some Great Clients

We work tirelessly to help customers get more from their email marketing. We love receiving feedback about how pleased they are with our service and the results they are getting,

Why you should use GIFs to animate email campaigns

GIF's are becoming increasingly common in email marketing campaigns. So, why should you be using them?

Key Factors Influencing Marketing

The Four P’s - Product, Price, Place, and Promotion are key to success; you should consider each carefully and write down your plan. We have given you an overview of each P below to help you put together a killer marketing strategy.

Make Your Email Campaign Links Smart and Get That Click!

Email recipients are lazy. There we said it! Let’s be honest, when it comes to emails, we want to quickly find the ones that are important, get rid of the ones that aren’t, and get on with our day.

5 Top Tips to Increase Email Open Rates

It’s not enough to just send email marketing, you need people to actually open the email and read about the thing you’re promoting.

5 Reasons to Choose a Local Email Marketing Provider

Everyone knows email marketing is an important part of your business strategy but with so many different providers all offering slightly different things it can be hard to find the right one.

Email Marketing Tips: How to get more sign-ups to your email list

Email marketing works best when you have a dedicated list of recipients who gain value from the content you share.

How to retain customers you won during lockdown

Local businesses got the chance to shine during the coronavirus lockdown by continuing to serve their communities while supply chains for major players ground to a halt.

How do I add a video in my email campaign?

There is no question that video is now an important marketing tool and will be for the foreseeable future. But how do you add a video to your email marketing campaigns?

How to use email marketing to get back to business after COVID-19

The coronavirus has impacted businesses everywhere, but as the UK starts to re-emerge from lockdown, it’s time to look to the future.

I haven't got the time for email marketing!

If you feel that you haven’t got time to create and send your own email marketing campaigns Let us take the strain do it for you!

How much does email marketing cost?

Email marketing helps you get in front of your target audience better than any other form of marketing. But how much does email marketing actually cost?

Free Webinar - Email Marketing Quick Wins

This furlough friendly webinar is packed with email marketing tips to help you improve your campaigns.

Free Email Marketing Tips

We have put together a few FREE email marketing tips to help you get through this difficult time.

Help! What content should I create for my email marketing campaigns?

As email marketing experts, we’re the perfect people to give you three top tips on how to come up with the content of your campaigns.

What is Email Marketing?

Email marketing is one of the most effective ways to communicate with your potential customers.

Personalised Emails

Understanding is key to any successful relationship; this is even more important when considering the immediacy of a successful Email Campaign.

Why have Gmail & Yahoo Clipped my Email Campaign?

Gmail clips email messages that are over 102k and provides a link to view the entire message.

How To Set Up An Automatic Welcome Email

Once you have set up a web form on your website to allow people to join your mailing list, you may like to send them an automated welcome email.

Using Emoji's in Subject Lines ★

The use of emoji is very common on social media sites like Facebook and Twitter but few people know that they can actually be used in subject lines of email campaigns as well.

Adding Columns and Spacers to Your Campaigns

Smart Messengers new added feature lets you add columns and spacers to your campaigns giving you full control over its layout.

How to Add Image Title Tags

Not all email clients display images. An Image title encourages open's and engagement.

Factotum Smart Messenger

“A big thank you to the Smart Messenger Team"

Email Safe Fonts

Which fonts are safe to use, and why can't you just use any font you want in an email?

Dynamic Content

Dynamic content allows you to send one campaign with multiple targeted messages to each of your recipients.

Stop Blasting your Recipients and Send Them What They Want

You need to be clever to avoid the delete delete delete!

What Makes a Good Web Form?

Having a nice short web form will make it more attractive to your recipients.

Email Marketing Checklist (1)

Do you ever get the feeling that you've forgotten to do something before you send your email marketing campaign out?

Link Grouping

Link grouping allows you to assign tags to individual links in your campaigns.

Personalising Emails

Creating personalised emails that will deliver results isn't rocket science. If you have your recipients name (and other data) why not use it?

Use Your Pre-Header to Gain More Opens

Hard working pre headers are just as important as attractive subject lines.

Folders - Organise Your Campaigns

Folders have been added to campaigns, contacts and templates. Perfect for organising your data and your campaigns.

Increase Deliverability, Reduce Spam

If your campaign's total 'spam score' exceeds a certain threshold, then your email goes to the junk folder. Spam filters look at a long list of criteria to decide whether your email is junk.

Animated Gifs in Email Campaigns

Add a little movement to your campaigns and increase your click through rate.

Drag and Drop Social Media

If you produce good content it is likely that your recipients will want to share it with their followers.

Location Based Email Marketing

Even if you don't have your recipients location in your data!

Manage Your Users

Different access levels for different users

How do Your Recipients Behave?

Do you know who interacts and who doesn't interact with your emails? Do you use this information to tailor your future campaigns to them?

Use the Data You Already Have

Do you personalise your email marketing? 'Hi Susan' If you do that's great, but you can do so much more.

Social Sharing for Your Email Marketing Campaigns

Broaden your audience by giving your recipients the ability to share the email you have just sent them.

Personalising Your Emails Leads to Better Response Rates

It is so easy to personalise your messages in Smart Messenger. It is a one click operation.

Create Your Own Building Blocks

So you have created a lovely email marketing template and now you want to create another using some of the elements.

Responsive Email Templates

Responsive emails display differently on desktop and mobile devices meaning that your recipients will be able to read your message easily regardless of the device they are using to read it.

Create a Website Sign-Up Form

Smart Messenger allows you to create website sign up forms which will automatically feed data into your lists.

Integrate your Email Marketing with Google Analytics

Find out how many of your recipients who click on your campaigns fill in your website enquiry form.

Add some Flavour to Your Email Marketing

Don't be bland. Be interesting!

Email Marketing Tips

Handy email marketing tips to encourage open ups and get your email read.

What's a Pre Header?

In short a pre header is a fantastic way to get your emails opened!

Animation in Email Campaigns

Want to liven up your email marketing campaigns and attract attention?

Email Marketing - Get Your Emails Opened!

How to get your email opened and read Sending an email to your recipients is one thing, getting them to open and read it is another.