Plan ahead now to make the most of your email marketing this summer and beyond. Preparing your campaigns early helps you stay visible and ease the pressure when things get busy later in the year.
Now's a great time to take stock of your campaigns and get organised for the rest of the year. A little forward planning now can help you stay visible, keep things on track and avoid last-minute stress later on. Whether you’ve got seasonal offers, events or newsletters to share, mapping out your email activity in advance can lead to better results in the months ahead. For a handy pointers on assessing your current email marketing performance, see our Email Marketing Review Checklist.
Plan Summer News, Offers and Events
Stay in touch this summer with relevant news, offers and other useful content. In many industries, competitors' marketing activity can slow down during this period, giving you the perfect opportunity to stay visible and top of mind. Plan ahead and gather any input needed from colleagues before they go on annual leave. You could:
- Include timely content in your newsletters (eg seasonal tips, reminders, guides)
- Promote a mid-year sale or exclusive summer discount
- Invite people to events or pop-ups
- Share summer opening hours or service changes
Get Ahead for Q4
The autumn months leading into December are packed with potential, from Black Friday and Cyber Monday to Christmas and New Year opportunities. Planning early gives you time to:
- Segment your list and tailor content
- Prepare and schedule emails ahead of time
- Avoid last-minute decisions, rushed messaging and design
- Stay one step ahead of competitors
Organise in Advance for Smoother Campaigns
Mapping out your email calendar in advance makes it easier to stay organised, avoid last-minute rushes and missed opportunities. Here are some simple ways to get started:
- Note down key dates for your business or industry
- Sketch out a rough email plan from now to December
- Jot down your core messages, upcoming news or seasonal content
- Use your email platform to schedule campaigns in advance
Use Insights to Optimise Your Send Times
Your past campaign data can provide useful guidance for forward planning. Check your reports for insights you can use to your advantage when planning ahead including:
- Which days and times tend to get the best response
- What content your audience engages with most
- Which subject lines or approaches perform best
Need Help with Timing, Planning or Content?
If you're short on time or just not sure where to begin, we’re here to take the strain. Whether you need help getting your campaigns off the ground or want someone to handle the whole process, we offer flexible support to suit you.
Our managed campaign service covers everything from uploading your list and creating the email to sending and reporting. If you’re starting from scratch, our Email Starter Package includes a tailored template and sign-up form to help you build your list with confidence. If you simply want your emails to look more polished and consistent, our design team can create a professional template to match your brand.
We’re always on hand with friendly advice too, so give us a call if you'd like to talk through your email marketing needs.
Ready to kickstart your marketing or inspired to explore what else you could achieve?
Our expert team are ready to help you achieve your goals – and get great results. Ask a question, book a demo or get an expert perspective today.
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