Reduce Spam, Increase Deliverability, Get Better Results

If your campaign's total 'spam score' exceeds a certain threshold, then your email goes to the junk folder. Spam filters look at a long list of criteria to decide whether your email is junk.

Avoid these common mistakes:

  • Avoid spammy phrases like 'Click Here' or 'Free! Buy Now!'
  • Try not to write in capitals (especially in the subject line).
  • Avoid using long sentences.
  • Don't go crazy with the punctuation marks!!!
  • Try not to use words like, discount, £ signs, money off, or your money back, urgent or important.
  • Bright red fonts and green fonts are very spammy.
  • Be careful with your images, a 40% image to 60% text ratio is best.
  • Avoid designing HTML emails in Word and exporting the code to HTML, (the code is sloppy and spam filters hate it).
  • Don't send a test to multiple recipients within the same company (that company's email firewall can only assume it's a spam attack).

Once you have your message in the inbox, the next step is to get it opened. Take a look at our blog post which gives tips for getting your emails opened.

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