Add Google Analytics to Your Email Marketing

Find out how many of your recipients who click on your campaigns fill in your website enquiry form.

Connect your Google Analytics to Smart Messenger and see the results

Connecting your email marketing with Google Analytics will allow you to query your Google Analytics data to gain a greater understanding of how your email recipients react after receiving your email campaigns.

You can see interaction as a result of your email campaigns email campaigns as a whole, a specific campaign and also individual links.

How to integrate with Google Analytics

To set Google Tracking up in your Smart Messenger account

  • Log into your account
  • Click on Campaigns
  • Click on Advanced Features and then the Site analytics tab
  • Choose Google Analytics
  • Follow the integration steps and Save

The next time you send a campaign, your links will be appended with the Google tracking code and you will be able to see the results in your statistics.

What data is added to my links?

When you choose to track your campaigns with Google Analytics box, Smart Messenger automatically creates the following link content.

Source = Your Account Name
Medium = email
Campaign = 'campaign name'
Ad Content = 'link name'

So your link will look something like this: campaign name&utm_content=[Link name]

How do I view my report in Google Analytics?

Login to your Google Analytics account, choose Traffic Sources form the left hand side of the page, then choose Campaigns. Here you will see all the Smart Messenger campaigns you have selected to be tracked.


Smart Messenger provides unlimited 'Just Call Us' advice and support as standard. So if you have a question please call us on 01603 858250.

If you are not currently a Smart Messenger customer why not take a free trial? Call us on 01603 858250 or fill in our free trial form.

Ready to kickstart your marketing or inspired to explore what else you could achieve?

Our expert team are ready to help you achieve your goals – and get great results. Ask a question, book a demo or get an expert perspective today.

This enquiry form generates an email which is only stored in our email system so we can reply if needed. Your information is never shared with any organisation outside of 101Smart Ltd. For our contact details and other important privacy information please read our full privacy statement.
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