Email Marketing Blog

Key Factors Influencing Marketing

The Four P’s - Product, Price, Place, and Promotion are key to success; you should consider each carefully and write down your plan. We have given you an overview of each P below to help you put together a killer marketing strategy.

Make Your Email Campaign Links Smart and Get That Click!

Email recipients are lazy. There we said it! Let’s be honest, when it comes to emails, we want to quickly find the ones that are important, get rid of the ones that aren’t, and get on with our day.

5 Top Tips to Increase Email Open Rates

It’s not enough to just send email marketing, you need people to actually open the email and read about the thing you’re promoting.

5 Reasons to Choose a Local Email Marketing Provider

Everyone knows email marketing is an important part of your business strategy but with so many different providers all offering slightly different things it can be hard to find the right one.

Privacy Shield Ruled Invalid by the Court of Justice of the European Union

Are you transferring data outside of the EEA to the United States or elsewhere? This new ruling means that you will need to make some changes.

Email Marketing Tips: How to get more sign-ups to your email list

Email marketing works best when you have a dedicated list of recipients who gain value from the content you share.

How to retain the customers you won during lockdown

Local businesses got the chance to shine during the coronavirus lockdown by continuing to serve their communities while supply chains for major players ground to a halt.

Discover the Mailchimp alternative with added benefits.

Choose Smart Messenger as an alternative to Mailchimp and get great functionality, a dedicated account manager, unlimited support, all at a competitive price.

How do I add a video in my email campaign?

There is no question that Video is now an important marketing tool and will be for the foreseeable future. But how do you add a video to your Email Marketing Campaigns?