Email Marketing Blog

Why you should use GIFs to animate email campaigns

GIF's are becoming increasingly common in email marketing campaigns. So, why should you be using them?

How to use Text Messaging for your Food Business

Did you know text messaging can significantly improve your rate of no-shows and help you give incredible customer service for takeaways?

Our Free Christmas Email Templates Have Arrived!

We know things are tough this year for businesses and individuals so we have released our range of free Christmas email templates a month early!

Connect with Customers this Christmas

Christmas is a great time to connect with customers and remind them why they began shopping with you to start with.

Send a Little Business Love this Christmas

It’s no secret that 2020 has been a tough year for many businesses, so why not spread a little business love this Christmas period? Christmas emails are a great way to thank business contacts for their custom and let them know your plans for the coming year.

5 Top tips for text messaging

Text marketing is an effective way to reach a captive audience with targeted messages. Boasting much higher open and engagement rates than any other form of marketing, they’re a great way to communicate with customers on a personal level without intruding on their time.

How to use text messaging for appointment reminders

Increasingly, businesses that have historically never had to worry about appointments are finding themselves trying to reduce no-shows. Did you know you can also use text marketing for appointment reminders?

How does Text Marketing work?

Text marketing can be an effective way to reach your audience with promotions or need-to-know information about your business. If you’re not sure whether it’s the medium for you, take a look at our run down.

Key Factors Influencing Marketing

The Four P’s - Product, Price, Place, and Promotion are key to success; you should consider each carefully and write down your plan. We have given you an overview of each P below to help you put together a killer marketing strategy.

Make Your Email Campaign Links Smart and Get That Click!

Email recipients are lazy. There we said it! Let’s be honest, when it comes to emails, we want to quickly find the ones that are important, get rid of the ones that aren’t, and get on with our day.

5 Top Tips to Increase Email Open Rates

It’s not enough to just send email marketing, you need people to actually open the email and read about the thing you’re promoting.

5 Reasons to Choose a Local Email Marketing Provider

Everyone knows email marketing is an important part of your business strategy but with so many different providers all offering slightly different things it can be hard to find the right one.

Privacy Shield Ruled Invalid by the Court of Justice of the European Union

Are you transferring data outside of the EEA to the United States or elsewhere? This new ruling means that you will need to make some changes.

Email Marketing Tips: How to get more sign-ups to your email list

Email marketing works best when you have a dedicated list of recipients who gain value from the content you share.

How to retain customers you won during lockdown

Local businesses got the chance to shine during the coronavirus lockdown by continuing to serve their communities while supply chains for major players ground to a halt.

Discover the Mailchimp alternative with added benefits.

Choose Smart Messenger as an alternative to Mailchimp and get great functionality, a dedicated account manager, unlimited support, all at a competitive price.

How do I add a video in my email campaign?

There is no question that video is now an important marketing tool and will be for the foreseeable future. But how do you add a video to your email marketing campaigns?

How to use email marketing to get back to business after COVID-19

The coronavirus has impacted businesses everywhere, but as the UK starts to re-emerge from lockdown, it’s time to look to the future.