Email Marketing Blog

Discover the Mailchimp alternative with added benefits.

Looking for Alternatives to Mailchimp? Try UK email marketing tool, Smart Messenger, get great functionality, a dedicated account manager & unlimited customer support, all at a competitive price.

Email Marketing Made Simple

Many business websites out there include a newsletter option in their template, but not enough companies take advantage of it.

Five Top Things to Remember in e-newsletters

E-newsletters are a great way to reach customers directly. Put together correctly, they can increase site traffic and promote brand loyalty.

Email Marketing Workshop

Discover how to engage your recipients, ways to boost your ‘open’ rate, and how to get potential customers to take action with this email marketing workshop.

Why are my emails going into spam?

A common issue facing email marketers is campaigns ending up in recipients’ spam folders, which results in a significantly smaller audience.

Let Us Help You Level-up Your Digital Marketing

Smart Messenger has been around since 2003 so we know a thing or two about creating digital marketing that works. Operating throughout East Anglia and across the UK, we help businesses of all sizes reach their customers with news, events, and important business updates.

Great Feedback From Some Great Clients

We work tirelessly to help customers get more from their email marketing. We love receiving feedback about how pleased they are with our service and the results they are getting,

Why you should use GIFs to animate email campaigns

GIF's are becoming increasingly common in email marketing campaigns. So, why should you be using them?

How to use Text Messaging for your Food Business

Did you know text messaging can significantly improve your rate of no-shows and help you give incredible customer service for takeaways?

Our Free Christmas Email Templates Have Arrived!

We know things are tough this year for businesses and individuals so we have released our range of free Christmas email templates a month early!

Connect with Customers this Christmas

Christmas is a great time to connect with customers and remind them why they began shopping with you to start with.

Send a Little Business Love this Christmas

It’s no secret that 2020 has been a tough year for many businesses, so why not spread a little business love this Christmas period? Christmas emails are a great way to thank business contacts for their custom and let them know your plans for the coming year.

5 Top tips for text messaging

Text marketing is an effective way to reach a captive audience with targeted messages. Boasting much higher open and engagement rates than any other form of marketing, they’re a great way to communicate with customers on a personal level without intruding on their time.

How to use text messaging for appointment reminders

Increasingly, businesses that have historically never had to worry about appointments are finding themselves trying to reduce no-shows. Did you know you can also use text marketing for appointment reminders?

How does Text Marketing work?

Text marketing can be an effective way to reach your audience with promotions or need-to-know information about your business. If you’re not sure whether it’s the medium for you, take a look at our run down.

Key Factors Influencing Marketing

The Four P’s - Product, Price, Place, and Promotion are key to success; you should consider each carefully and write down your plan. We have given you an overview of each P below to help you put together a killer marketing strategy.

Make Your Email Campaign Links Smart and Get That Click!

Email recipients are lazy. There we said it! Let’s be honest, when it comes to emails, we want to quickly find the ones that are important, get rid of the ones that aren’t, and get on with our day.

5 Top Tips to Increase Email Open Rates

It’s not enough to just send email marketing, you need people to actually open the email and read about the thing you’re promoting.