Key Elements to Review
Open Rates & Subject Lines
Your subject line is your first impression. How is it performing?
- Are open rates improving or declining?
- Which subject lines have prompted the most opens? Any patterns emerging?
- Have you tried different approaches, such as personalisation or emojis?
Engagement & Click-Through Rates
Once opened, your email needs to encourage action.
- Are recipients clicking through to your website, offers or content?
- Which email content has driven the most engagement?
- Are your calls-to-action clear and appealing?
Email Design & Readability
A polished design helps with engagement.
- Is your email layout clear, on-brand, visually appealing and consistent?
- How does it perform on mobile devices?
- Is text concise, with clear headings?
- Are calls-to-action well placed, using tailored wording (not simply 'Click Here' or 'Read More')?
Frequency & Timing
When you email can affect engagement. Are you sending at the right times?
- Are you emailing too often, too rarely or just right?
- Which send times and days generate the strongest response?
- Are you keeping to a consistent schedule?
Relevance & Targeting
Relevant content leads to stronger engagement.
- Is your content tailored to recipients?
- Have you tested segmented campaigns for different audience groups?
- Are you personalising content to improve relevance?
Download Checklist