Use Social Sharing To Amplify Your Email Marketing

What Is Social Sharing In Email Marketing?

Social sharing in email marketing should not be confused with adding 'follow us' links. While 'follow us' links are important, social sharing buttons within your email allow your readers to share the email you have just sent them with their network. This can help to expand your audience and reach new potential customers.

A good example of where this works well is when a restaurant emails a voucher to their contact list which anyone could use. The recipients can then share this information on their various social networks so their friends can benefit from this offer too. This type of social sharing not only lends itself to vouchers and offers but also to content-based emails which provide interesting information or helpful advice.

Integrating Social Sharing In Email Marketing

Integrating social sharing with your Smart Messenger campaigns is easy. Simply drag and drop the social sharing building block into your campaign, choose the networks you wish to add, such as Facebook, X, LinkedIn and others, select the layout options and insert into your message. Now when your recipients receive your message, they will be able to share it with their friends and followers.

The benefits of social sharing in email marketing campaigns are numerous. Firstly, it helps to increase your brand's visibility and reach. By allowing your recipients to share your email with their network, you can reach a wider audience and potentially attract new customers. Additionally, social sharing can help to boost engagement and encourage brand loyalty. When your recipients share your content with their network, they are effectively endorsing your brand and helping to spread the word about your products or services.

Another benefit of social sharing in email marketing is that it can help to drive traffic to your website. When your recipients share your email on social media, they are effectively creating a backlink to your website. This can help to improve your search engine rankings and drive more traffic to your website. Additionally, if your email contains a call-to-action, such as a link to a blog post or product page, social sharing can help to drive more traffic to those pages and potentially increase conversions.

Choosing The Right Social Networks And Content

When it comes to implementing social sharing in your email marketing campaigns, there are a few things to keep in mind. Firstly, it is important to choose the right social networks to include in your emails. While Facebook, X and LinkedIn are popular choices, you could also consider other networks such as Instagram and Pinterest, depending on your target audience.

It is worth noting that social sharing is not a one-size-fits-all approach. Depending on your industry and target audience, some social networks may be more effective than others. For example, if you are a fashion brand targeting a younger demographic, you may want to prioritise Instagram and TikTok over LinkedIn. On the other hand, if you are a B2B company targeting professionals, LinkedIn may be your best bet.

In addition to choosing the right social networks, it is also important to consider the content you are encouraging your readers to share. While vouchers and offers are popular choices for social sharing, they are not the only type of content that can be shared. Blog posts, how-to guides, infographics and videos can all be shared on social media and can help to establish your brand as an authority in your industry.

When creating content for social sharing, it is important to keep your audience in mind. What type of content is likely to resonate with them and their connections? What problems or pain points do they have that your content can help to solve? By answering these questions and creating content that is valuable and relevant to your audience, you can increase the likelihood that your content will be shared.

Layout And Performance Of Social Sharing Buttons

Make sure you choose the right layout for your social sharing buttons. You want to make sure that they are easily visible and accessible to your readers. Ideally, they should be located near the top of your email and prominently displayed.

It is also important to track and analyse the performance of your social sharing buttons. This will help you to identify which networks are driving the most engagement and which types of content are most likely to be shared. Armed with this information, you can refine your email marketing strategy and optimize your social sharing buttons for maximum impact.

Smart Messenger contains great tools for analysing the success of your campaigns. With email marketing plans starting at just £10 per month, it provides detailed reports on metrics such as open rates, click-through rates and conversion rates, allowing you to see how your campaigns are performing and make data-driven decisions to improve your results. By using Smart Messenger to track the success of your social sharing buttons, you can gain valuable insights into how your subscribers are engaging with your content and use this information to optimise your campaigns for even greater success.

Finally, it is worth noting that social sharing is just one part of a broader email marketing strategy. While social sharing can help to expand your audience and increase your reach, it should be complemented by other tactics such as data segmentation, personalisation and automation. By taking a holistic approach to email marketing, you can create a more effective and engaging experience for your subscribers.

In conclusion, social sharing is a powerful tool for expanding your audience and increasing your reach in email marketing campaigns. By adding social sharing buttons to your emails, you can encourage engagement, boost brand loyalty and drive more traffic to your website. Just be sure to choose the right social networks, create valuable content and integrate social sharing into a broader email marketing strategy. With the right approach, social sharing can help to take your email marketing campaigns to the next level.

Need Help To Get The Most From Your Email Marketing?

If you want to expand your audience and increase your reach with email marketing, social sharing is a great tool to have in your arsenal. Smart Messenger makes it easy to incorporate social sharing into your campaigns, allowing your recipients to share your content with their friends and followers on their social networks.

For more tips and advice on how to optimise your email marketing campaigns, or if you need help getting started, contact our expert team at Smart Messenger today!  Call us on 01603 858250 or complete our contact form and we will be in touch.