10 Email Ideas You Can Use Today

2. Share a Customer Success Story

Show how you've helped a customer, client, supporter or member.

Example subject lines:

• A Recent Success Story
• How We Helped a Customer Achieve [Result]
• See What's Possible

Suggested Email Structure

Opening:
We recently worked with [customer type] who wanted help with [challenge].

Main Point:
By doing [solution], they achieved [result].

Call to Action:
Find out how we can help.

3. Answer a Commonly Asked Question

A customer question can often be turned into a useful email.

Example subject lines:

• We Get Asked This All the Time
• Your Questions Answered
• A Common Question About [Topic]

Suggested Email Structure

Opening:
We regularly get asked about [topic], so we thought we'd explain it.

Main Point:
Here's what you need to know and why it matters.

Call to Action:
Read more / Contact us if you'd like advice.

4. Promote an Upcoming Event

Events deserve more than a single mention.

Example subject lines:

• Will We See You There?
• Join Us at [Event Name]
• You're Invited

Suggested Email Structure

Opening:
We're excited to be attending [event name].

Main Point:
Here's what you can expect and why it's worth coming along.

Call to Action:
Book your place / Visit our stand.

5. Introduce a Team Member

People connect with people.

Example subject lines:

• Meet the Team
• Introducing [Name]
• Get to Know Our Team

Suggested Email Structure

Opening:
This month we'd like to introduce you to [name].

Main Point:
Tell readers about their role, experience and what they do.

Call to Action:
Get in touch with the team.

6. Highlight a Product or Service

Choose one thing and keep the focus simple.

Example subject lines:

• Have You Tried This Yet?
• A Closer Look at [Service]
• Designed to Help You [Benefit]

Suggested Email Structure

Opening:
Today we're putting the spotlight on [product/service].

Main Point:
Here's what it does and how it can help.

Call to Action:
Find out more.

7. Share Industry News or Updates

Help your audience stay informed.

Example subject lines:

• Important Update
• What You Need to Know
• Changes That May Affect You

Suggested Email Structure

Opening:
There has been a recent development in [industry/topic].

Main Point:
Explain the change and its potential impact.

Call to Action:
Read our full update.

8. Promote a Useful Resource

Make the most of content you've already created.

Example subject lines:

• New Guide Available
• Thought You Might Find This Helpful
• Our Latest Resource

Suggested Email Structure

Opening:
We've recently published a new [guide/article/checklist].

Main Point:
Here's what you'll learn from it.

Call to Action:
Read or download it now.

9. Ask for Feedback

A simple survey can provide valuable insights.

Example subject lines:

• We'd Love Your Feedback
• Tell Us What You Think
• Can We Ask a Quick Question?

Suggested Email Structure

Opening:
Your feedback helps us improve.

Main Point:
We're asking a few quick questions about [topic].

Call to Action:
Complete the survey.

10. Share What's Coming Next

Give people a reason to stay engaged.

Example subject lines:

• Here's What's Coming Up
• Looking Ahead
• Coming Soon

Suggested Email Structure

Opening:
We've got some exciting plans coming up.

Main Point:
Share upcoming events, launches, projects or developments.

Call to Action:
Stay tuned / Learn more.

Over to You

Useful emails come in many forms. Updates, tips, customer stories, events and helpful resources can all give you a reason to stay in touch with your contacts.

The next time you're wondering what to send, pick one idea from this list and use the template as your starting point. Regular, relevant emails help keep your organisation front of mind and strengthen relationships.

If you'd like help planning your campaigns or creating your next email, our friendly team is always happy to help.

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