Learning Outcomes
Understand your legal obligations relating to email marketing
GDPR and the UK Data Protection Act 2018 changed how we handle personal data. This has created uncertainties for many marketers. On this course, we provide clarity around this complex issue. You will find out about the legal grounds for data processing and how to select the right approach for your organisation. You will also learn how to handle data responsibly to avoid falling foul of Data Protection legislation.
Plan your email campaigns
You will learn how to develop a strategic approach to your campaigns based on your target audience, objectives and measurements for success. You will also discover the questions to ask yourself before devising your campaign. You’ll leave the session with a checklist to ensure you don’t miss anything important.
Get your contacts to open your email
Learn about the four factors that influence a recipient’s decision to open your email or not. We will explore each factor to show you how to achieve open-rate success.
Encourage recipients to take action
Here you will examine the most crucial part of the email campaign – getting your recipients to take action. You’ll get takeaway tips to help you encourage your readers to ‘buy now’, ‘book now’ or ‘learn more’. These practical suggestions don’t take long to implement, but they can make a significant impact on your results.
Achieve more with automation
Learn how to get the most from your email campaigns by setting up email workflows. These allow you to tailor and automate your communications according to contacts' previous interactions with your emails.
Grow your marketing database
Find out how landing pages and forms can help you grow your marketing database and magnify the success of your email and social media campaigns.
Understand the value of mobile-friendly emails
Research shows that over 70% of people view their emails on their mobile devices. So you can’t afford to send campaigns that aren’t responsive. You’ll learn how to make your emails look great on mobile. And make it easy for your recipients to fulfil your calls to action.
Evaluate your performance
Email marketing is the most cost-effective, measurable form of marketing there is. You will learn how to use the analytics available to gain critical insights to inform your future campaigns. This data will be invaluable as you test different approaches to connect with your audience.
Review a previous campaign
If you are already running campaigns, we will invite you to send an example to us before the training course. We will review your email in the session. Not only will you get feedback from your course leader, but also from fellow delegates in the room. This is an extremely useful part of the course and gives you some real-life feedback to work with.