Why are businesses looking for a MailerLite alternative?
There isn't necessarily anything wrong with MailerLite. In fact, its simplicity is one of the reasons it has become popular.
But a platform that works well when you're starting out isn't always the best solution as your organisation develops.
There are several reasons you might start looking for a MailerLite alternative.
1. You want more personal support
One of the biggest frustrations with software platforms can be having to find the answer yourself.
You may be able to find a help article or online documentation, but sometimes you just want to ask someone:
"How should I set this campaign up?"
With Smart Messenger, you have access to people who understand email marketing, not just software support.
We can help with your campaigns, your strategy and your use of the platform.
2. Your email marketing is becoming more important
When you're sending the occasional newsletter, almost any straightforward email platform can do the job.
But when email becomes an important part of your marketing, you may need more than a collection of tools.
You need to know that your campaigns are being delivered correctly, your data is being managed properly and your emails are achieving the results you want.
That's where having an experienced email marketing team behind the software can make a real difference.
3. You're reviewing the cost as your list grows
Email marketing pricing can become more complicated as your database increases.
A platform that looks inexpensive when you have a relatively small list can become considerably more expensive as your number of subscribers and sending requirements increase.
If you're reviewing your email marketing costs, it's worth comparing the overall value you're receiving rather than simply comparing headline subscription prices.
With Smart Messenger, you're not just paying for access to software. You're getting the platform, storage for unlimited contacts at no extra cost, plus support from an experienced email marketing team.
4. You want a UK-based provider
For some businesses, working with a UK email marketing company is important, particularly when you're dealing with questions about data, compliance, campaign strategy or technical issues.
With Smart Messenger, you have a UK-based team that understands the requirements of UK businesses and compliance.