What is a Pre Header & Why Should I Use It?

In short a pre header is a fantastic way to get your emails opened!

Good Question!

In short a pre header is a fantastic way to get your emails opened!

On your Smart Phone you may have noticed a small piece of text under the From Name and the Subject. You have? Well this is the pre header.

A pre header is another opportunity for you to engage with your recipient and encourage them to click and open your message. It should ideally be different to your subject line and should not include your click to view in browser link.

Pre headers can be used on email newsletters to give a taster of an exciting artice, in sales emails to draw attention to a special offer or in any type of email campaign.

Use your pre header wisely!

Other ways to encourage more open ups on your email campaigns

Ready to kickstart your marketing or inspired to explore what else you could achieve?

Our expert team are ready to help you achieve your goals – and get great results. Ask a question, book a demo or get an expert perspective today.

This enquiry form generates an email which is only stored in our email system so we can reply if needed. Your information is never shared with any organisation outside of 101Smart Ltd. For our contact details and other important privacy information please read our full privacy statement.
Thank You!
We're sending your message.
Thank you!
Your message has been sent.
There's been a problem, please try again later.