What's a Pre Header?

In short a pre header is a fantastic way to get your emails opened!

Good Question!

Answer:
In short a pre header is a fantastic way to get your emails opened!

On your Smart Phone you may have noticed a small piece of text under the From Name and the Subject. You have? Well this is the pre header.

A pre header is another opportunity for you to engage with your recipient and encourage them to click and open your message. It should ideally be different to your subject line and should not include your click to view in browser link.

Pre headers can be used on email newsletters to give a taster of an exciting artice, in sales emails to draw attention to a special offer or in any type of email campaign.

Use your pre header wisely!

Other ways to encourage more open ups on your email campaigns

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