Don't be bland. Be interesting!
Water is a perfectly fine drink but given the choice most people will choose to add some flavour.
It is the same with Email Marketing.
You can send an email out on its own, it's cheap and will get some results - just like water. But if you add a bit of flavour in the form of a more expensive marketing channel such as a follow up phone call you are likely to see much higher returns. When email marketing is used as a warm up act to a telephone call your campaigns go down better with your audience and your success rates go up. So instead of cold calling, get a soft lead in first by sending an email to your recipients.
There are also other flavours you can add to encourage interest in your campaigns such as adding a link to your newsletter in your social network posts or sending your new twitter followers a DM with a link to your latest newsletter. Sending people who have clicked a certain link a brochure in the post is another great way to keep yourself infront of your clients.
There are many other ways to add that extra something to your email marketing campaigns. Call us to find out more.
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Our expert team are ready to help you achieve your goals – and get great results. Ask a question, book a demo or get an expert perspective today.
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