Use Animation To Bring Your Email Campaigns To Life

Want to liven up your email marketing campaigns and attract attention?

Animating parts of your email using animated gifs is a great way to attract attention. Animation in email messages will work in most email clients, with the exception of the newest versions of outlook and on most smart phones.

When using an animation in your email campaigns make sure that the first frame of the animation is relevant and will put your message across on its own. This is important as some of your recipients may not see the animation and will only get the first frame.

The main aim of your animation is to bring attention to your message, it shouldn't prevent or overly distract the reader from reading the other content in your campaign. The animation should loop about 3 or four times and then remain static as it will have done its job by then.

If you would like more advice on your email campaigns or if you would like us to create an animated gif for your email campaign, please contact us.

Before you can attract attention you do need to get your email campaign opened.

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