Sapphire Cullington, Account Manager

Detail-orientated, Sapphire likes nothing more than to delve into a company’s bespoke requirements and show them how to achieve email marketing success. She is determined to help customers to create campaigns that are destined for success.

How do you help clients achieve results?

When I start working with a client, I’m keen to make sure they get their content spot on. Too many email campaigns focus on the company itself, not what they do for their customers. I know that our clients need to learn the nitty-gritty of the Smart Messenger platform, but all that knowledge will be irrelevant if their campaigns don’t deliver those key messages. So, I like to find out about the client and what they do for their customers, then suggest ways they can talk about those key benefits in their email marketing. 

How is Smart Messenger different to other platforms?

It has such a lot of really useful functionality and our friendly team at the end of the phone or email! A lot of people might be familiar with the big-name email marketing platforms, but they’ve probably only scratched the surface of what they can do with it. That’s why I believe Smart Messenger is an excellent alternative to Mailchimp and those other providers. When you sign up, you get me or one of the other team members to train you on how to use the platform. There are so many features and clever functionality - including easy-to-use bespoke form and landing page builder tools - that can enhance and lift your campaigns. I enjoy sharing everything I’ve learnt about Smart Messenger with customers. 

What happens if people forget the things you’ve taught them?

They just need to call us. There’s always going to be something that crops up where you could do with a bit of expert help. I like having the sort of professional relationships with clients where they are comfortable in just ringing to say, ‘Help, Sapphire!’ and I’m there. It’s reassuring for them and it’s great for us because it means we can ensure the campaigns don’t go awry because a client gets stuck. It’s always nice to be able to reassure customers that they can rely on that service forever, it’s not just new client support. We’re genuine about wanting to build long-term relationships and it’s fantastic to see businesses get the results they are looking for.

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Holly Stibbon

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