How Do You Monitor Email Recipients' Behaviour?

Do you know who interacts and who doesn't interact with your emails? Do you use this information to tailor your future campaigns to them?

Behavioural data is absolutely key to finding out what your recipients are interested in.

Behavioural data is basically who opens / doesn't open your messages and clicks / doesn't click on your links.

When you use this data correctly you can form strong relationships with your individual recipients.

If you identify a set of links with in your email campaigns related to a particular topic. Then identify who has clicked on these links you can send a highly targeted email with information that you know they are likely to be interested in.

In addition to this you could even further segment your data using the demographic data such as their location, business type, gender and age to really focus your campaign on a select group of contacts.

If you put the effort in to get relevant information in front of your recipients you will be rewarded by their actions and not to mention building a sustainable relationship with that individual.

Ready to kickstart your marketing or inspired to explore what else you could achieve?

Our expert team are ready to help you achieve your goals – and get great results. Ask a question, book a demo or get an expert perspective today.

This enquiry form generates an email which is only stored in our email system so we can reply if needed. Your information is never shared with any organisation outside of 101Smart Ltd. For our contact details and other important privacy information please read our full privacy statement.
Thank You!
We're sending your message.
Thank you!
Your message has been sent.
Sorry!
There's been a problem, please try again later.