Increase your campaign success by segmenting your data
Sending the right message to the right recipient is proven to significantly increase response rates in terms of both opening the email and click throughs. It is important therefore that you have tools to quickly and easily target groups of recipients and personalise the content to match the individual.
Our easy to use drag and drop segmentation tool empowers you to quickly and easily segment your data. Both straightforward and more complex queries are made easy.
You can segment by:
- Address Book - Customers, Prospects, Website sign ups etc
- Data Fields, such as location, business type, job title etc
- Behaviour, including both positive and negative interactions with a specific campaigns. For example, those who opened an email or clicked on a specific link inside.
You can group these filters by 'and' or 'or' to help you filter the people you want to target.
For example you may wish to target only Solicitors in Norwich. For this you would use two data fields - business type and location and the grouping would be 'and' as you want both pieces of data to be true. If you were to use the 'or' grouping you would be targeting either anyone who is a Solicitor or anyone who is in Norwich.
These queries may look complex but our drag & drop query builder technology makes it incredibly quick and easy for any marketer to create queries and segment their data. Each query can be built in just a few minutes.
If you want to see our data segmentation features in more detail take a Free Trial.