Driving Ticket Sales Through Data Driven Promotions

"Smart Messenger is affordable for any business, offers great support and delivers as promised."
Avi Nandwani, Cheeky Promotions

The Brief

Cheeky Promotions was looking for a better way to retarget customers who had attended previous events. 

Despite having valuable ticket sales data, the company struggled to use it effectively due to the lack of a dedicated email marketing platform. Instead, they pasted contact lists into the BCC line of their standard email system, leading to low delivery rates and no way of analysing their emails’ effectiveness.

Avi learned of Smart Messenger while searching for a British alternative to Mailchimp. He explains, "Smart Messenger appealed because they’re a UK-based email marketing provider and offer unlimited phone support, which I knew would be useful to help me get started with my email marketing. Also, when I discovered that TaxAssist Accountants is one of their clients, I decided to book a demo as I’ve always liked the structure and style of newsletters I receive from them."

The Solution

With Smart Messenger, Cheeky Promotions has found a practical solution to maximise the value of their customer data to drive further ticket sales.

"Previously, we used to send emails via BCC lists in our usual email system but we faced issues with bounced emails. Our messages also lacked a professional look. That's why our new newsletter format, with images and a scrolling news feed style, suits our audience better. It sparks their curiosity and encourages them to read on."

Data Driven Success

Smart Messenger's campaign analytics provide in-depth insights into email performance, response rates and audience engagement. These analytics enable Avi and his team to make informed decisions about their email campaigns. With a clear understanding of what engages their audience, they can now tailor their content, layout and approach to ensure maximum impact, ultimately leading to higher open rates and increased customer engagement.

Avi explains: "I really appreciate the data analytics aspect. It’s early days in our email marketing journey but I’ve already been pleasantly surprised by our campaign response rates."

Campaign data insights have prompted Avi to introduce specific email-related discounts to nurture customer engagement: "As our next move, we're eager to encourage our loyal customers to explore events in other cities. We're confident in the potential for repeat business."

User-Friendly & Supportive

Avi was impressed by the initial 1:1 training and values the ongoing support provided by the Smart Messenger team: "Everyone at Smart Messenger is lovely and in our kind of business, that’s what we need! The system is user-friendly and straightforward. I'll be making the most of it, knowing that the Smart Messenger team is on hand if I need help with any aspect of my campaigns."

Client Testimonial

"Smart Messenger is the ideal email solution for our events business. The analytics are fantastic. We clearly understand response rates and conversions from the reports: everything is very transparent. As the system is web-based we can send emails from anywhere, even if we have separate teams working on different projects. The template design is a powerful tool that helps us create engaging emails."

Avi Nandwani, Cheeky Promotions