Everyone knows email marketing is an important part of your business strategy but with so many different providers all offering slightly different things it can be hard to find the right one.
While the big hitters such as Mailchimp have their merits, they wouldn’t be so popular if they didn’t, choosing a local provider such as Smart Messenger is a great way to ensure you’re getting exactly what you need. Here are our 5 top reasons to choose a local email marketing provider.
There are loads of big email marketing providers out there but Mailchimp is by far one of the most recognisable and with the amount they spend on marketing it’s no wonder. There’s no denying that they’ve got a great platform which works well but the reality is it isn’t suitable for everyone. Big providers are geared up to work for as many businesses as possible so may not work exactly how you need it to. By choosing a local provider you have more flexibility to select the solutions that will work for you while still having access to one of the best platforms around.
2. We make it our business to know your business
Every Smart Messenger customer has a dedicated account manager who gets to know your business inside out so you get the personal touch every time. That means every piece of advice you receive is bespoke to your individual business’ needs, no more searching through forums to find the answer you need, simply get in touch with your account manager who will answer your questions there and then. While the Mailchimps of this world do have buckets of articles, they only offer generic advice. By choosing Smart Messenger you get personalised assistance from a real person who you know on first name terms. We still have articles and a detailed help section available but for our customers it’s all about the personalised help we offer.
3. Bespoke UK based support
Chat boxes and online help forums can be a great way to find information but when you’re trying to craft the perfect piece of marketing struggling around to find the answer you need can be a real pain. By choosing a local provider you can pick up the phone and give us a call. Let’s be honest, explaining over the phone is significantly easier than typing everything out and usually significantly quicker too! With the added benefit of an account manager you can be confident that all the help you receive is given with your business in mind. Our in-house data practitioners mean you are also safe in the knowledge that the advice being given is compliant with all UK data protection regulations.
4. Better service, better results and easy on your pocket
Here at Smart Messenger we offer more than just a standard email marketing service. If you’re looking for an email marketing platform we have three plans to choose from to ensure you get the right package for your business.
We can also create bespoke templates so that everything you send out is completely on brand, making creating campaigns even quicker and easier.
If you need to be sending out email marketing but simply don’t have the time or aren’t confident enough to do it yourself we can manage campaigns for you to ensure every one hits right where it’s meant to.
We also run regular email marketing courses to help you build your confidence and skills. Smart Messenger offers more and is a real email marketing partner for your business.
5. Keep data local
Everyone and their dog has heard of GDPR and, up until recently, using a US based company such as Mailchimp presented no issues. That is until the Privacy Shield was ruled as invalid by the EU Court of Justice, meaning a new way of protecting EU and UK citizens’ data that’s held in the US is now needed.
If you’re using a US based firm at the moment there’s no immediate need to worry but by using a local provider such as Smart Messenger in the future you can be sure no such issues will ever arise. Based in the fine city of Norwich, UK, we take data compliance incredibly seriously and have our own in-house data practitioners so whatever changes occur you can stay safe in the knowledge that any data stored with us is fully compliant. And always will be.
Our data practitioners are available for help whenever you need it, whether you’re struggling to figure out a compliance or data protection issue or simply need a bit of advice. It’s all part of the Smart Messenger service.
So there you have it, 5 great reasons to choose a local email marketing provider. If you’re interested in finding out a bit more, give our lovely team a call on 01603 858 250 or email us on firstname.lastname@example.org, we’ll be happy to answer any questions.
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