Creating personalised emails that will deliver results isn't rocket science. If you have your recipients name (and other data) why not use it?
Improve personalisation in your email marketing campaigns.
Personalising your emails doesn't just have to be with personal data such as first name, surname company name etc. You can use demographic data including gender, age, location etc. If you want to take an even bigger step forward, try using behavioural data. Behavioural data means emails they have opened and links they have clicked on in your previous campaigns.
Using your recipients name is a good start, as if you know them, they probably know you too.
Include content that will be relevant to your recipient, for example if you are a pet supplies shop and you know that John has a dog add in content that will be of interest. Dog food, dog beds, an image of a dog - you get the idea. Relevant content will encourage his index finger to click on your links, through to your website.
Engage with your recipient as though they are the only reader of your email. People say to me that they do not have enough time to make their emails personal and relevant. Whilst this takes a small amount to devise a strategy and to plan your campaigns. You will be glad that you did. Your customer will feel valued and the results will be worth it.
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