Detail-orientated, Sapphire loves getting to know her clients and their specific requirements so she can suggest personalised solutions to help them achieve email marketing success.
Sapphire explains how she supports clients and what makes Smart Messenger different:
Q1. How do you help clients achieve results?
When I start working with a client, I’m keen to make sure they get their content spot on. Too many email campaigns focus on the company itself, not what they do for their customers. I know that our clients need to learn the nitty-gritty of the Smart Messenger platform but all that knowledge will be irrelevant if their campaigns don’t deliver those key messages. So, I like to find out about the client and what they do for their customers, then suggest ways they can talk about those benefits in their email marketing.
Q2. How is Smart Messenger different to other platforms?
It has such a lot of really useful functionality, plus our friendly team at the end of the phone or on email! Many people may be familiar with the big-name email marketing platforms but they’ve probably only scratched the surface of what they can do. That’s why I believe Smart Messenger is an excellent alternative to Mailchimp and those looking for Constant Contact alternatives or other providers. When you sign up, you get me or a colleague to train you on how to use the platform. There are so many features and clever functionality - including easy-to-use bespoke form and landing page builder tools - that can enhance your campaigns. I enjoy sharing everything I’ve learned about Smart Messenger with customers.
Q3. What happens if people forget the things you’ve taught them?
They just need to call us. There’s always going to be something that crops up where you could do with a bit of expert help. I like having the sort of professional relationships with clients where they feel comfortable ringing to ask for help, however large or small their query. It’s reassuring for them and helps ensure campaigns run smoothly. Our support isn't just for new clients. It's ongoing and we're genuinely focused on building long-term relationships. It's great to see businesses achieve the results they're aiming for.
Q4. What does a typical day look like?
I love the variety in my role. As an Account Manager, it's very hands-on and I spend a lot of my time supporting clients day to day. That includes answering customer queries by phone and email, from quick how-to questions through to more detailed campaign support.
I also speak with people who are interested in Smart Messenger to understand what they need and explain how the platform could support their email marketing. Alongside this, I run system demos over Teams, showing prospective clients how it works and what they can do with it.
When new customers join, I deliver one-to-one onboarding training to help them get started and feel confident using the system. I also provide ongoing account management support, whether that’s helping clients set up more advanced features like automation or reviewing their first campaign before it goes live.
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