Holly has been a key member of the Smart Messenger team since 2003. With over two decades of experience, she has a wealth of knowledge and a passion for helping clients develop effective online marketing strategies. Holly works closely with clients to guide their strategy and help launch email campaigns that deliver the results they need.
Holly shares a little about how she works with clients and what sets Smart Messenger apart:
Q1. What do you focus on when a new customer signs up for Smart Messenger?
Straight away, I focus on getting to know their business properly. I need to understand their objectives, who they are talking to and the results they are aiming for. Once I have that picture, I can put my strategy hat on and we can start planning campaigns that make a real impact.
Q2. How do you know what’s going to work best for each client?
Experience! I’ve worked with businesses across many industries, so I know how to tailor their email campaigns for different audiences. There are tried-and-tested approaches that deliver the results my clients are looking for. I enjoy sharing that knowledge because I know it will make a positive difference, and I get a real kick out of helping companies succeed.
Q3. What helps Smart Messenger stand out from other email marketing solutions?
We pride ourselves on being a more personal alternative to the big platforms, like Mailchimp. Clients can pick up the phone and speak to us any time. I enjoy working as an extension of their marketing teams and being there whenever they need support. Many clients are surprised to learn that our support is unlimited and that they always speak to real people, with not a chatbot in sight! That personal touch is something we know makes a difference.
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