Rebecca shares the team's focus on putting customers first. With her background in client-side marketing, she brings practical insight and a passion for ensuring our customers' needs are at the centre of everything we do. Her focus is on supporting growth for both Smart Messenger and our clients, where she often works as an extension of their marketing teams.
Q1. Coming from client-side marketing roles, how would you describe Smart Messenger's service?
Our agency is build around a strong commitment to providing exceptional service. Smart Messenger offers a rare blend of old-fashioned, personalised customer care alongside advanced email marketing solutions. Competitively priced, all our plans come with free training, a dedicated account manager and unlimited phone support. This is a stark contrast to my past experiences grappling with systems like Mailchimp, wasting time with chatbots or forums when I needed help with campaigns.
Our personal service and professional, user-friendly system make Smart Messenger a good choice for any marketer or business owner in search of an effective and supportive email marketing solution.
Q2. What advice do you have for fellow marketers aiming for greater campaign success?
Start by choosing a cost-effective solution that prioritises your success. Look for one that not only includes onboarding but also ongoing phone support for all plan levels at no extra cost. Opting for Smart Messenger ensures you'll have the necessary support and resources to get the most from your email marketing.
I also recommend considering extra support. For example, our Email Starter Package is a budget-friendly starter solution that includes a bespoke email template design and a newsletter sign-up form. This allows you to create engaging, consistent email campaigns that resonate with your audience. If you're short on time, our fully managed service takes care of everything from email design to campaign send and reporting.
If you're looking to boost your confidence and expertise, our expert-led email marketing courses provide valuable insights and practical tips in a friendly, interactive half-day workshop. Plus, they offer a fantastic networking opportunity and a delicious lunch to enjoy afterwards!
Q3. What does a typical day look like?
There really is no typical day, which is part of what makes the role interesting. Much of my time is spent planning and delivering marketing activity for Smart Messenger, helping to raise awareness of our email marketing platform and services. This includes shaping campaign direction, creating content for our website and social media, overseeing our email marketing and preparing for upcoming business events.
Alongside my work on Smart Messenger, I also support customers with their email marketing and wider digital activity. This includes planning and delivering campaigns, refining messaging, creating supporting content such as website articles and social posts, copywriting for print materials and reviewing and refining client documents. Working closely with our Creative Director, Dave Hall, I help turn ideas into finished assets, acting as an extension of clients' teams to support and strengthen their overall marketing activity.
Meet Our Other Team Members