Clapham & Collinge Solicitors: “Smart Messenger makes building emails a very quick and simple process, allowing us to send more regular updates to our clients."
Background
In the legal sector, where competition is fierce and reputation is paramount, effective client communication is essential. Clapham & Collinge Solicitors is a leading Norfolk-based law firm offering comprehensive legal services for businesses and individuals. Their marketing team understands the importance of maintaining strong client relationships through regular updates and legal insights. To help achieve this, they turned to Smart Messenger, a powerful UK email marketing platform that simplifies email creation and supports effective, engaging client communications.
In this case study, Clapham & Collinge Solicitors share insights into the challenges they faced with email marketing on other platforms and the positive impact of adopting Smart Messenger at their firm.
Challenges & Solutions
Faster, More Intuitive Email Creation
Before using Smart Messenger, the team found building and formatting emails on previous email platforms a time-intensive task, making it more difficult to send out regular updates. In contrast, Smart Messenger's user-friendly interface streamlines the email creation process.
“The Smart Messenger platform has made building emails a very quick and simple process, allowing us to send more regular updates to our clients,” says Clapham & Collinge. “The entire campaign process flows smoothly, from crafting the template, adding content, previewing and testing, selecting recipients and scheduling the send. This logical approach ensures no crucial steps are overlooked."
The template editor, featuring convenient drag-and-drop content blocks, makes building and formatting emails efficient and easy. The team is able to duplicate and adapt successful templates they have already created to generate multiple tailored emails quickly, ensuring a consistent brand image.
They add: “The ability to duplicate previous email templates and adapt them for future campaigns is a real time-saver and maintains consistency. We also appreciate the ability to add clear, clickable call-to-action buttons that encourage engagement."
Email Consistency Across Devices and Platforms
In the past, with other systems, the team occasionally faced challenges in ensuring that email content displayed correctly on both desktop and mobile devices. However, Smart Messenger automatically creates mobile-responsive templates designed to look good on all screens. They also value the platform's preview feature, which allows them to visualise how each email will appear on various devices. Next, they use the testing feature to send the email to different email addresses for evaluation. This helps them thoroughly check how it looks on various devices and platforms. This careful process ensures that Clapham & Collinge’s messages always look great, regardless of how clients read their emails.
"The testing feature is excellent. It remembers our usual test email recipients, which saves time. Plus, it tells us when they've opened the email, making it easy to seek colleagues’ feedback,” the team adds.
Effective Training & Unlimited Support
Having encountered issues with previous platforms, Clapham & Collinge were pleased to receive personalised one-to-one training when they first began using Smart Messenger. "We had an initial video call training session where we were guided through the key features," they recall, "and since then, we've been able to phone and speak to a member of the Smart Messenger team whenever we've had a query. Their friendly team always helps instantly, with no waiting for callbacks.”
Summary of Results & Benefits
Smart Messenger has delivered numerous valuable benefits to Clapham & Collinge’s email marketing programme, including:
- Efficient Email Creation: With Smart Messenger, building emails has become quick and straightforward, allowing more frequent and timely updates to their client base.
- Interactive Content: Clear call-to-action buttons have enhanced client engagement and increased campaign effectiveness.
- Improved Testing and Feedback: Smart Messenger's testing feature simplifies the process of gathering feedback before launching the campaign, bringing efficiencies to checking and approving emails.
- Enhanced User Experience: The user-friendliness of the platform ensures that the firm's Marketing Executive can easily navigate and use Smart Messenger effectively.
- Data-Driven Insights: Smart Messenger's reporting features offer valuable insights into email performance, enabling the team to make data-driven decisions for continuous improvement.
Clapham & Collinge's experience with Smart Messenger highlights the benefits of employing a user-friendly and feature-rich email marketing platform to support client communication and marketing. Smart Messenger's straightforward email creation tools, powerful features and excellent customer support have made it an essential tool for the firm, helping them to achieve their email marketing goals and strengthen client relationships.
What Our Client Said
"The customer service experience consistently exceeds expectations, offering timely, expert support whenever we need help with our email marketing."
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