In the legal sector, where competition is fierce and reputation is paramount, effective client communication is essential. Clapham & Collinge Solicitors is a leading Norfolk-based law firm offering comprehensive legal services for businesses and individuals. Their marketing team maintains strong client relationships through regular updates and legal insights. To help achieve this, they turned to Smart Messenger for our powerful UK-based email marketing tools that simplify email creation and support effective, engaging client communications.


“The Smart Messenger platform has made building emails a very quick and simple process, allowing us to send more regular updates to our clients.”
Clapham & Collinge. 


The Brief

Before using Smart Messenger, Clapham & Collinge had found building and formatting emails on previous email platforms a time-intensive task, making it more difficult to send out regular updates. They had also faced challenges in ensuring that email content displayed correctly on both desktop and mobile devices.

Having encountered issues with previous platforms, they were looking to improve their email marketing process with Smart Messenger.


The Solution

Smart Messenger has become an essential tool for Clapham & Collinge, helping them achieve their email marketing goals and strengthen client relationships.

  1. Faster, More Intuitive Email Creation
    "The Smart Messenger platform has made building emails a very quick and simple process, allowing us to send more regular updates to our clients. The entire campaign process flows smoothly, from crafting the template, adding content, previewing and testing, selecting recipients and scheduling the send. The ability to duplicate previous email templates and adapt them for future campaigns is a real time-saver and maintains consistency. We also appreciate the ability to add clear, clickable call-to-action buttons that encourage engagement."

  2. Email Consistency Across Devices
    "The testing feature is excellent. It remembers our usual test email recipients, which saves time. Plus, it tells us when they've opened the email, making it easy to seek colleagues' feedback."

  3. Data-Driven Insights
    Smart Messenger's reporting features offer valuable insights into email performance, enabling the team to make data-driven decisions for continuous improvement.

  4. Training & Unlimited Support
    "We had an initial video call training session where we were guided through the key features and since then, we've been able to phone and speak to a member of the Smart Messenger team whenever we've had a query. Their friendly team always helps instantly, with no waiting for callbacks."

Client Testimonial

"The customer service experience consistently exceeds expectations, offering timely, expert support whenever we need help with our email marketing."

Clapham & Collinge Solicitors