Chapman Opticians is a family-owned optician group with six branches stretching from Wednesbury to Cheltenham. Founded by the grandfather of current Managing Director, Andy Chapman, the company prides itself on delivering exceptional service through comprehensive eye and hearing tests and personalised dispensing. They differentiate themselves by offering high-quality products from specialist manufacturers, access to the latest treatments and maintaining a passionate commitment to patient care.
The Brief
Before Smart Messenger, Chapman Opticians' email marketing activities were limited, relying on a basic email module within their practice management software. This system could only send plain text emails or required manual HTML coding for branded campaigns, which was complex and time-consuming. Formatting was inconsistent across devices and there was no access to campaign analytics.
When Laura Ross joined the firm as Marketing Executive in 2023, it became clear that they needed a more robust email marketing solution. “With the old system, I was sending emails blind, uncertain if they were reaching inboxes, let alone getting any clicks!” explains Laura.
Switching to a professional platform was essential, with data protection compliance and confidentiality being top priorities, alongside ease of use and powerful functionality.