Partnering with EMD to Save Time and Improve Member Communications for Medical Associations

Event Management Direct (EMD) has over 25 years’ experience delivering tailored event management and administration services for professional bodies and associations, with a particular focus on the medical sector. Their clients include societies in areas such as anaesthesia, paediatrics, orthopaedics, hair research and scientific research.

The Brief

EMD required a reliable email marketing partner with a strong understanding of the healthcare sector and membership-based organisations to work alongside them in supporting their high-profile medical association clients. They needed help to automate membership services and improve member communications, creating a smoother experience for both administrators and members.

The Solution

With extensive experience supporting societies and associations in the healthcare sector, the Smart Messenger team was well placed to help. We work closely with EMD, implementing automated sign-up and email workflow processes that streamline membership management for their clients, to reduce administrative workload.

Our UK-based Smart Messenger email marketing platform makes communication easier and more engaging, helping associations stay connected with their members.

We support EMD and their clients to:

• Send branded newsletters, event invitations and member updates
• Automate welcome emails and membership renewals
• Save time on admin while keeping members informed and engaged

To ensure they get the most from the platform, we also provide:

• Full training
• Unlimited phone support
• Custom template design
• Email campaign management services

Client Testimonial

"The team are responsive, knowledgeable and easy to work with. Whether they’re liaising with us on a project or supporting one of our clients directly, we know everything will be done professionally and with care."

Jane Heppenstall, Founder & Director, Event Management Direct (EMD)

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