Email Marketing Blog

Folders - Organise Your Campaigns

Folders have been added to campaigns, contacts and templates. Perfect for organising your data and your campaigns.

Increase Deliverability, Reduce Spam

If your campaign's total 'spam score' exceeds a certain threshold, then your email goes to the junk folder. Spam filters look at a long list of criteria to decide whether your email is junk.

Animated Gifs in Email Campaigns

Add a little movement to your campaigns and increase your click through rate.

Drag and Drop Social Media

If you produce good content it is likely that your recipients will want to share it with their followers.

Location Based Email Marketing

Even if you don't have your recipients location in your data!

Manage Your Users

Different access levels for different users

How do Your Recipients Behave?

Do you know who interacts and who doesn't interact with your emails? Do you use this information to tailor your future campaigns to them?

Use the Data You Already Have

Do you personalise your email marketing? 'Hi Susan' If you do that's great, but you can do so much more.

Social Sharing for Your Email Marketing Campaigns

Broaden your audience by giving your recipients the ability to share the email you have just sent them.

Personalising Your Emails Leads to Better Response Rates

It is so easy to personalise your messages in Smart Messenger. It is a one click operation.

Create Your Own Building Blocks

So you have created a lovely email marketing template and now you want to create another using some of the elements.

Responsive Email Templates

Responsive emails display differently on desktop and mobile devices meaning that your recipients will be able to read your message easily regardless of the device they are using to read it.

Create a Website Sign-Up Form

Smart Messenger allows you to create website sign up forms which will automatically feed data into your lists.

Integrate your Email Marketing with Google Analytics

Find out how many of your recipients who click on your campaigns fill in your website enquiry form.

What is a Hard Bounce?

You are looking at your email campaign report and you see that you have had a few hard bounces so what is a hard bounce?

What is The Difference Between a Soft Bounce and A Hard Bounce?

In general terms a 'bounce' is where an email has reached your recipients mail server and the mail server has sent a message back to inform you that it hasn't been delivered.

What is a Soft Bounce?

A soft bounce is where your email has been received by your recipient's mail server but could not be delivered. A soft bounce is to notify you of a temporary issue.

How to Get More People Reading Your Email

You have created a fantastic email with a wonderful message just begging to be read. You have sent it to your contacts.... now what?