Email Marketing Blog

Email Safe Fonts

Which fonts are safe to use, and why can't you just use any font you want in an email?

Dynamic Content

Dynamic content allows you to send one campaign with multiple targeted messages to each of your recipients.

Stop Blasting your Recipients and Send Them What They Want

You need to be clever to avoid the delete delete delete!

What Makes a Good Web Form?

Having a nice short web form will make it more attractive to your recipients.

Email Marketing Checklist (1)

Do you ever get the feeling that you've forgotten to do something before you send your email marketing campaign out?

Link Grouping

Link grouping allows you to assign tags to individual links in your campaigns.

Personalising Emails

Creating personalised emails that will deliver results isn't rocket science. If you have your recipients name (and other data) why not use it?

Use Your Pre-Header to Gain More Opens

Hard working pre headers are just as important as attractive subject lines.

Folders - Organise Your Campaigns

Folders have been added to campaigns, contacts and templates. Perfect for organising your data and your campaigns.

Increase Deliverability, Reduce Spam

If your campaign's total 'spam score' exceeds a certain threshold, then your email goes to the junk folder. Spam filters look at a long list of criteria to decide whether your email is junk.

Animated Gifs in Email Campaigns

Add a little movement to your campaigns and increase your click through rate.

Drag and Drop Social Media

If you produce good content it is likely that your recipients will want to share it with their followers.

Location Based Email Marketing

Even if you don't have your recipients location in your data!

Manage Your Users

Different access levels for different users

How do Your Recipients Behave?

Do you know who interacts and who doesn't interact with your emails? Do you use this information to tailor your future campaigns to them?

Use the Data You Already Have

Do you personalise your email marketing? 'Hi Susan' If you do that's great, but you can do so much more.

Social Sharing for Your Email Marketing Campaigns

Broaden your audience by giving your recipients the ability to share the email you have just sent them.

Personalising Your Emails Leads to Better Response Rates

It is so easy to personalise your messages in Smart Messenger. It is a one click operation.