UK Email Marketing Blog Articles

Delve into our library of content packed with useful email marketing content and more.

Personalising Emails

Creating personalised emails that will deliver results isn't rocket science. If you have your recipients name (and other data) why not use it?

Use Your Pre-Header to Gain More Opens

Hard working pre headers are just as important as attractive subject lines.

Folders - Organise Your Campaigns

Folders have been added to campaigns, contacts and templates. Perfect for organising your data and your campaigns.

Increase Deliverability, Reduce Spam

If your campaign's total 'spam score' exceeds a certain threshold, then your email goes to the junk folder. Spam filters look at a long list of criteria to decide whether your email is junk.

Animated Gifs in Email Campaigns

Add a little movement to your campaigns and increase your click through rate.

Drag and Drop Social Media

If you produce good content it is likely that your recipients will want to share it with their followers.

Location Based Email Marketing

Even if you don't have your recipients location in your data!

Manage Your Users

Different access levels for different users

How do Your Recipients Behave?

Do you know who interacts and who doesn't interact with your emails? Do you use this information to tailor your future campaigns to them?

Use the Data You Already Have

Do you personalise your email marketing? 'Hi Susan' If you do that's great, but you can do so much more.

Social Sharing for Your Email Marketing Campaigns

Broaden your audience by giving your recipients the ability to share the email you have just sent them.

Personalising Your Emails Leads to Better Response Rates

It is so easy to personalise your messages in Smart Messenger. It is a one click operation.

Create Your Own Building Blocks

So you have created a lovely email marketing template and now you want to create another using some of the elements.

Responsive Email Templates

Responsive emails display differently on desktop and mobile devices meaning that your recipients will be able to read your message easily regardless of the device they are using to read it.