Simplifying Email Marketing with Expert Management

The International Conference on Urban Pests (ICUP) is a globally recognised event that brings together academics, government officials, pest control professionals and public health experts. Established in the early 1990s, ICUP serves as an important platform for sharing research on urban pests, with conferences held every three years at different locations worldwide. 

Email Marketing Challenges

As ICUP's reputation has grown, so have their email requirements. Initially, they relied on a consultant who used Mailchimp for their campaigns, but they needed a longer-term solution. ICUP's website developer, 101 Websites & Apps, introduced them to their Smart Messenger email marketing platform. Its comprehensive features and personalised support made it the ideal choice, leading ICUP to opt for the fully managed campaign service. This has allowed them to focus on creating engaging content while the Smart Messenger team takes care of the technical and operational aspects of their campaigns.

Smart Messenger's Solution

How Smart Messenger's Managed Email Campaign Service works for ICUP:

• Content Preparation: ICUP coordinates and creates the content for each email campaign, including event updates, calls for submissions and conference information. Once finalised, they pass the content to Smart Messenger for distribution.
• Campaign Creation & Sending: The Smart Messenger team uploads the content into a professional template designed specifically for ICUP. Once the campaign is approved, they send it out from ICUP's account.  
• Performance Reporting: After each campaign, ICUP receives detailed performance reports, allowing them to assess audience engagement and make any necessary adjustments to future communications.

The managed email service from Smart Messenger has delivered significant benefits for ICUP. By outsourcing the technical aspects of email marketing, ICUP saves time and resources while maintaining control over campaign content. The bespoke email template ensures their communications are professional and consistent. The detailed analytics after each campaign provide valuable insights, allowing for data-driven adjustments to their strategy.

Client Testimonial

"With Smart Messenger managing our email campaigns, we can focus on creating great content while their experts handle the sending and reporting, making the entire process smooth and efficient."
Clive Boase, Co-Founder, ICUP

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