How should I use SMS Marketing?
SMS is the perfect way to send alerts, reminders and notifications relating to real world events. It is also useful for offers and promotions where you can target different types of people with different messages and get your message in front of them quickly.
With SMS marketing you are guaranteed deliverability as there are no junk folders or spam filters to get in the way. However, as always your content has to be useful and relevant to the recipient.
We all make appointments be they business meetings, industry events, a hair cut or a dental appointment. These can be forgotten sometimes too which can cost money both for the business providing the service and also a potential missed appointment fee for the individual. An SMS alert is not only a great reminder but can carry other information too such as their visitor number, a link to directions or the postcode for SatNav users.
SMS notifications are quicker and more convenient than a letter or a phone call:
- A property matching your requirements has just come on to the market.
- The jacket you ordered is now in stock and will be despatched shortly.
- Your membership renewal is due in 7 days.
- Your prescription is ready for collection.
- Your car has been repaired and will be ready for collection at 4pm.
Offers and Vouchers
Two for one, VIP pass, money off your next purchase. All these can help to increase footfall. Messages can be triggered by a date, someone's birthday for example or they can be sent manually. Perhaps it's a slow day in the restaurant, so send all of your regulars a money off coupon.