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GDPR - Re-Consent Campaigns
With GDPR on the horizon you will want to consider contacting your existing recipients sooner rather than later to ensure the consent you have complies with the new GDPR standards.
GDPR - Re-Consent Campaigns

GDPR - Re-Consent Campaigns

With GDPR on the horizon you will want to consider contacting your existing recipients sooner rather than later to ensure the consent you have complies with the new GDPR standards.

Ask your recipients to renew their consent

If you are intending to use 'Consent' as your legal basis for email marketing you will need to look at your lists and decide how to renew recipients consent. It is very unlikely that you gained consent initially or have recorded the consent in a way that complies with the GDPR.

If your list is up to date and is achieving good results, you will naturally want to do all you can to ensure that you don't lose any recipients. A well-planned re-consent campaign will give you a more targeted, useful list full of recipients who are looking forward to receiving your email campaigns.

A re-consent campaign involves emailing your contacts and asking them to confirm their consent. Usually this involves clicking a button and filling in a short form, like this one. How you put this request to them and the options you offer can make a big difference.

Smart Messenger can help you with your re-consent campaigns in a number of ways. Please contact our friendly team to discuss the options.

Call: 01603 858250

Email: communicate@smartmessenger.co.uk.


By Holly Stibbon - 26 Apr 2018