Find out how many of your recipients who click on your campaigns fill in your website enquiry form.
Connect your Google Analytics to Smart Messenger and see the results
Connecting your email marketing with Google Analytics will allow you to query your Google Analytics data to gain a greater understanding of how your email recipients react after receiving your email campaigns.
You can see interaction as a result of your email campaigns email campaigns as a whole, a specific campaign and also individual links.
How to integrate with Google Analytics
To set Google Tracking up in your Smart Messenger account
- Log into your account
- Click on Campaigns
- Click on Advanced Features and then the Site analytics tab
- Choose Google Analytics
- Follow the integration steps and Save
The next time you send a campaign, your links will be appended with the Google tracking code and you will be able to see the results in your statistics.
What data is added to my links?
When you choose to track your campaigns with Google Analytics box, Smart Messenger automatically creates the following link content.
Source = Your Account Name
Medium = email
Campaign = 'campaign name'
Ad Content = 'link name'
So your link will look something like this:
http://www.example.com/?utm_medium=email&utm_source=OriginalCottage&utm_campaign=CampaignID_Your campaign name&utm_content=[Link name]
How do I view my report in Google Analytics?
Login to your Google Analytics account, choose Traffic Sources form the left hand side of the page, then choose Campaigns. Here you will see all the Smart Messenger campaigns you have selected to be tracked.
Smart Messenger provides unlimited 'Just Call Us' advice and support as standard. So if you have a question please call us on 01603 858250.
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