Real-time reporting, print-ready graphs and powerful analytics
Use our reports to auto-generate lists of hot leads for follow-up, identify your most popular content and landing pages, and pinpoint your most responsive recipients.
At a glance, Smart Messenger can tell you:
- Who opened your email
- Who clicked through to your site
- Where they clicked on your email
- Where they went on your site
- Who ‘converted’
- Your campaign return on investment (ROI)
Presentation-ready printouts, graphical reports and fully exportable data all make Smart Messenger’s reporting second to none.
Integrated social sharing
All Smart Messenger users can use the Social Share tool enabling your recipients to share your email on their social networks with a mouse click. Through Smart Messenger's reporting suite you can then track the number of social shares and social views per campaign.
Use this invaluable data to identify the best performing social network links specific to your audience, and extend your social media reach even further.
Geo reporting, Google analytics and client analysis for Enterprise accounts
Our Geo Mapping tool creates a hot-spot map showing you where around the country or the world your contacts are opening your emails. You can instantly create data segments from these hotspots and target your prospects and clients with local offers and location-based personalisation.
Our Email Client analysis tool gives you a detailed analysis and breakdown of the email clients in which your campaigns were opened. This could be Outlook, Hotmail, iPhone, Blackberry or Android, for example. This data is invaluable when it comes to optimising the design and content of your emails so they are most effective in your most commonly used email clients.
By integrating with Google analytics we can show you the average time spent on site, bounce rate, and goal conversions generated by any of your campaigns. The nice bit is, you don’t have to wade around in Google Analytics trying to find this data. We'll do all the work for you, and serves the results up in a nice clean dashboard that you can zoom in or out of as you choose.
Do it yourself
There are many options to help you get the most out of your reports but if you do get stuck just use our free 'Just Call Us' support.
To see how good our reporting and analysis really is just ask for a free trial.